WHAT'S IN A FONT?

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FONT definitions:

UPPERCASE
capital letters as opposed to small letters   

lowercase 
small letters as opposed to capital letters

ITALIC
italic type is a cursive font based on a stylized form of calligraphic handwriting. Owing to the influence from calligraphy, such fonts normally slant slightly to the right. Italicsare a way to emphasise key points in a printed text, or when quoting a speaker a way to show which words they stressed.


BOLD
Computer Definition. A set of type characters that are darker and heavier than normal. A bold font implies that each character was originally designed with a heavier appearance rather than created on the fly from a normal character. See boldface attribute.

SERIF FONT
A small decorative line added as embellishment to the basic form of a character. Typefaces are often described as being serif or sans serif (without serifs). The most common serif typeface is Times Roman. A common sans serif typeface is Helvetica.

San Serif
A category of typefaces that do not use serifs, small lines at the ends of characters. Popular sans seriffonts include Helvetica, Avant Garde, Arial, and Geneva. Serif fonts include Times Roman, Courier, New Century Schoolbook, and Palatino.


Letter Spacing / Tracking
In typography, letter-spacing, usually called tracking by typographers, refers to a consistent degree of increase (or sometimes decrease) of space between letters to affect density in a line or block of text. Letter-spacing should not be confused with kerning

Kerning
In typography, kerning (less commonly mortising) is the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result

Leading

In typography, leading refers to the distance between the baselines of successive lines of type. The term originated in the days of hand-typesetting, when thin strips of lead were inserted into the forms to increase the vertical distance between lines of type.

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